Kate Lang

I help you do impactful stuff, in a different way.

I turn great ideas into even better action — the plans, partnerships and energy that make it real.

01 / About

Hi, I'm Kate. I've worked 13+ years in consumer goods — ex Unilever, innocent, Diageo.
On the lookout for my next adventure.

Every growing business has more to do than time to do it. I help you choose what matters, and make it happen.

Whether it's getting a big organisation to act on a new strategy, or getting stuck in to deliver the next phase of growth for a challenger brand, I make sure people have fun doing it.

Experience includes

Diageo innocent drinks Unilever

02 / Selected work

Three moments I turned ideas into growth.

a / Experiential & sponsorship strategy

Turning a global sporting event sponsorship into real growth

I brought Diageo's brand teams together to map the consumer experience and choose where and how to invest, focusing on growth during and beyond the sponsorship.

Strong brand performance and engagement beyond the event.

b / Planning & facilitation

Four months to three weeks, thinking outside in.

innocent's Long-Range Plan was slow, internally focused and dreaded by the teams who ran it. I redesigned it as a three-week sprint, brought in an outside innovation agency to push our thinking beyond the category, won leadership and the wider team round to a completely new way of working, and secured the budget to make it happen.

Sharper commercial thinking, a plan the team was excited about, and a process that's since expanded to more markets.

c / Partnership development

From tactical content to commercial growth

Digital activation was being run as tactical social content. I reframed it as a driver of customer relationships and brand performance — bringing Commercial and Marketing together behind one shared model. That shared model scaled a partnership programme from 3 markets to 8, turning early pilots into market-ready commercial propositions.

Growth in participating outlets, a repeatable partnership model, and sharper data to act on.

03 / Ways to work together

Whether you're hiring, or need a hand now.

Full-time / next role

Open to a Commercial Strategy Director or Head of Growth role in a fast-moving, purpose-led business.

  • Experiential & sponsorship strategy
  • Commercial strategy
  • Digital & omnichannel marketing
Book a 15-min intro call

Fractional / advisory

Need senior hands without a full-time hire? I come in, work out what matters, build trust fast, and get stuck in to make it happen.

  • Experiential & sponsorship strategy
  • Commercial strategy
  • Planning & facilitation
  • Partnership development
Book a 15-min intro call

Good fit if you want to move.

I'm at my best with people who want to turn a good idea into even better results.